Exceeding Brand ReachLets Connect
By a few million
Stepping up their game in the Indian budget smartphone category, Infinix was launching a new phone model and wanted a promotion to be crafted for the right audience: Infinix smart phone plus
All the Success Stories
The brand launched its smart phones in India to target millenials or the young Indian. Dealing in budget smartphones that are packed with features and have amazing battery life . Infinix phones are designed keeping in mind the product requirement of South Asian demographics .
The brand wanted to launch its new smartphone: Infinix Smartphone Plus. Infinix had det their eyes to woo the young and the restless Indians with the Extended Battery Life feature of their phone that lasted for 24 hours in a single charge. They wanted to push this feature as their sole charmer during the phone launch .
Thier target audience was Male between the age group of 18-34 and Brand was looking for a pan India reach.
We understood the problem of the Brand as they were stepping into a highly competitive space and offered them a 360 degree solution.
The brand launch day kicked off with the Road Block Ads targetting Male - PAN INDIA - AGE - 18-34 on ShareChat, mobilizing the brand views .
This helped in creating a mesmerizing visual impact of the Brand in the mind of users and creating awareness about the new product .
This was followed by Native Ads consecutively for 4 days to generate brand recall and reinforcing visual presence of the same in front of the audience .
After this we did a Branded Hashtag challenge for Infinix Smartphone Plus with the brand sticker. This challenge included, various users creating some really engaging content about the phone and expressed their views about its key features. Thye campaign helped in creating Brand awareness and trust-building among users and humanizing the brand .
What's special for the brand
ShareChat team over acieved the Brand visibility target surpassing the expectations set buy Infinix. The campaign was designed for a 360-degree outreach ensuring social customer interaction with the rigjt users at various levels. The Branded hashtag campaign turned out a real stealer giving the Brand some amazing testimonals from ShareChat community.
Launching during the lockdown period, challenge was to adopt our marketing efforts to the new normal and leverage the amplified stickiness of the stay-at-home consumers for the online channel. With smartphone being at the center of everything (online classes, online fitness, online entertainment), there was definitely a rise in demand for a big battery/screen phone, however, task was to identify the right channels during that period to effectively comminucate the product relevance.
ShareChat has proved to be pivotal partner in cascading the brand promise to its audience in the most engaging way which was the need of the hour during COVID times. Brand was able to create conversations and great engagement among the users in their I, Me, Myself space. A good surge was seen on trends and high intent traffic came in which helped in achieving the campaign objective.
- Manoj Verma , Head of digital,