Amazon miles ahead with the “Nayi Shuruwaat” campaign in BharatLets Connect
In their quest to find out the most relevant ways to reach out to audiences locally, in the remotest parts of the country, Amazon India decided to utilize ShareChat platform ad services to run a multi-lingual campaign. The brand Amazon is one of the leaders in its domain and always followed a multicultural and multi-linguistic approach to run campaigns Pan India.
Amazon wanted to create a buzz around their campaign, “Nayi Shuruwaat” which had a 360-degree approach to digital. The campaign was a reinforcement of the Brand’s mission to fulfill all needs of its customers, big and small.
All the Success Stories
The Amazon.in the marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
Amazon leveraged ShareChat’s Native Click to play Video ads to foster engagement with their audience and convert users into leads. Our Ads team experimented with a range of ad solutions to reach an audience across the platform, including Sponsored Content Ads and Conversion Tracking yet the Roadblock ads stole the show. The impact of Roadblock ads was immense, fulfilling their ask to leverage video marketing for penetration into the multi-lingual market and lead generation.
Hindi, Tamil, Malayalam, Bengali, Marathi
What is Special for the Brand
Amazon.in leveraged ShareChat ads to foster engagement with their audience and convert users into leads. The ad engagement went beyond the Brand’s expectations.The results of the campaign were phenomenal due to Amazon’s intentional empathetic approach to connect with their consumers — the video content was emotional and informative to create top of the brand recall for their audience.