Infinix Success Story
Exceeding brand reach by a few Million
Stepping up their game in the Indian budget smartphone category, Infinix was launching a new phone model and wanted a promotion to be crafted for the right audience: Infinix smartphone plus.
About the Brand
The brand launched its smartphones in India to target millennials or young Indians. Dealing in budget smartphones that are packed with features and have amazing battery life. Infinix phones are designed keeping in mind the product requirement of South Asian demographics.
The brand wanted to launch its new smartphone: Infinix Smartphone Plus. Infinix had set their eyes to woo the young and the restless Indians with the Extended Battery Life feature of their phone that lasted for 24 hours in a single charge. They wanted to push this feature as their sole charmer during the phone launch. Their target audience was Male between the age group of 18-34 and Brand was looking for a pan India reach.
The Brand launch day kicked off with the Road Block Ads targeting Male - PAN INDIA - AGE -18-34 on Sharechat, mobilizing the brand views This helped in creating a mesmerizing visual impact of the Brand in the mind of users and creating awareness about the new product. This was followed by Native ads consecutively for 4 days to generate brand recall and reinforcing the visual presence of the same in front of the audience. After this, we did a Branded hashtag challenge for Infinix Smartphone Plus with the brand sticker. This challenge included, various users creating some really engaging content about the phone and expressed their views about its key features. The campaign helped in creating Brand awareness and trust-building among users and humanizing the brand.
What's special for the brand
ShareChat team over achieved the Brand visibility target surpassing the expectations set by Infinix. The campaign was designed for a 360-degree outreach ensuring social customer interaction with the right users at various levels The Branded hashtag campaign turned out a real stealer giving the Brand some amazing testimonials from Sharechat Community
Launching during the lockdown period, the challenge was to adapt our marketing efforts to the new normal and leverage the amplified stickiness of the stay-at-home consumers for the online channel. With smartphones being at the center of everything (online classes, online fitness, online entertainment), there was definitely a rise in demand for a big battery/screen phone, however, the task was to identify the right channels during that period to effectively communicate the product’s relevance. Sharechat has proved to be a pivotal partner in cascading the brand promise to its right audience in the most engaging way which was the need of hours during COVID times. The brand was able to create conversations and great engagement among the users in their I, Me, and my space. A good surge was seen on trends and high intent traffic came in which helped in achieving the campaign objective. -Manoj Verma, Head of Digital, Infinix mobile
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