Flipkart Success Story
Boosting Customer acquisition and incremental sales with dynamic ads
Create buzz regarding the Big Billion Day sale On Flipkart to maximise regional outraech to ShareChat community utilising various regional languages.
About the Brand
Flipkart Big Billion Days 2020. It is the biggest flagship event of the year that is now in its seventh edition for India's largest online store. Initiated in 2014, The Big Billion Days has evolved over the years into a festive season celebration of people, partnership and progress, which brings cheer to millions of Indians. Kiranas and retailers across the country joined the festive cheer as Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, and Best Price cash-and-carry stores hosted ‘The Big Billion Days’ sale for the first time.Interestingly, Bharat dominated The Big Billion Days with 40% sale for Flipkart Wholesale and 95% sale for Best Price coming from tier 2 and tier 3 cities.
Realising the digital business potential of the Bharat that includes Tier 2, 3 and regional segment, as an early adopter Flipkart wanted to reach audiences in their language. The brand wanted to kickstart a full-throttle all India campaign making it a one of its kind national online sale event for the masses.
To meet Flipkart's - the big billion day sale objective, we created a Sale Kick-off campaign to start on 16th October with a target of approximately 40 Million impressions. The Sale communication was developed in multiple languages including Hindi, Tamil, Telugu and Kannada and First pin posts were used as engagement drivers for the sale. First Pin Posts We pinned the Brand poster on the homepage for the viewer, it was the first post for a user to engage with as soon as he logged into the application for higher impact.
We delivered the Brand Message to the Sharechat community in regional languages, increasing the brand outreach to active user communities spread all over India who love to interact in various languages and dialects. Approximately 1.5X campaign outreach was delivered and over 1.3 million users engaged with the brand by clicking the sale banner. In its one of the recent press release, Flipkart acknowledged that Bharat dominated The Big Billion Days with 40% sale for Flipkart Wholesale and 95% sale for Best Price coming from tier 2 and tier 3 cities.
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